Last Modified: 03/11/2025

SSCS Privacy Policy

This privacy policy describes the processing of information provided or collected on the sites and applications where this privacy policy is posted whether on our digital properties or on applications, we make available on third-party sites or platforms.  It also describes the processing of Friend information provided to us or collected by us offline in our physical properties, such as in our stores, theme parks, resorts and cruise ships, or through our Friend call centers.  We follow this privacy policy in accordance with applicable law in the places where we operate.  In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions.  Those terms are to be read in conjunction with this policy.

Please keep in mind that when you provide information to us on the third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform.  The information we collect is covered by this privacy policy, and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices.  Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications.  Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites.  We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information. 

WHO WE ARE

Our Family (company) includes many different brands.  When you visit, shop, or create an account with us, or use sites and applications, your information is controlled by a member of the Silver Screen Cinema Studios Family of Companies. 

TYPES OF INFORMATION WE COLLECT

We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy).  In particular we collect:

• Registration information you provide when you create an account, enter a promotion, or link your profile on a third-party site or platform with your registration account, such as your first name and surname, country of residence, gender, date of birth, email address, username, and password;
• Transaction information you provide when you request information, contact Friend Services, or purchase, return, request, or exchange a product or service from us, such as postal address, telephone number, and payment information;
• Information you provide in public forums on our sites and applications, such as your public posts;
• Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information;
• Information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices;
• Location information, including precise or approximate location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties (including though beacon technologies), or associated with your IP address or other online or device identifier, where we are permitted by law to process this information;
• Activity information about your use, and the use by any person(s) you authorize through your account (for example, through the creation of profiles under your Silver Lining INSIDER or ItsSilverTV account), of our sites and applications, such as the content you view or post, how often you use our services, and your preferences;
• Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier and IP address;
• Still or video images captured by cameras or readers on or around our physical properties; and
• Call recordings when you call our reservation centers for other Friend Services phone numbers.

HOW WE COLLECT YOUR INFORMATION

• We collect information you provide to us when you request or purchase products, services, or information from us, register with us (including when you link your profile on a third party site or platform with your registration account), participate in public forums or other activities on our sites and applications, respond to Friend surveys, visit our physical properties, call our reservation centers or other Friend services phone numbers, or otherwise interact with us using one or more devices.  You may provide information in a variety of ways, including by typing or using voice commands.
• We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application programs using one or more devices, whether or not you are logged in or registered.  Please visit Online Tracking Technologies and Advertising for further information, including Do Not Track and how to disable cookies and otherwise make choices with respect to such data collection. 
• We collect information using analytics tools, including when you vidit our sites and applications or use our applications on third-party sites or platforms.
• We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically such as when we validate postal address information using third party services.  Applicable law may require that you authorize the third party to share your information with us before we can acquire it.

USE OF YOUR INFORMATION BY SILVER SCREEN CINEMA STUDIOS FAMILY OF COMPANIES

The Family Member of Silver Screen Cinema Studios Family of Companies that is the data controller for your information is responsible for and may use your information for the purposes described in this policy.  Other members of Silver Screen Cinema Studios Family of Companies may access your information where they perform services on behalf of the data controllers (as data processors) and, unless prohibited under applicable law, for se on their own behalf (as data controllers) for the purposes described in this policy.  Consistent with applicable law and choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:

• Provide you with the experiences, products, and services you request. View, engage with or purchase;
• Communicate with you about your account or transactions with us and send you information or request feedback about features on our sites and applications or changes to our policies;
• Send you offers and promotions for our products and services or third-party products and services;
• Personalize content and experiences;
• Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications;
• To learn more about how we use your information for personalization and tracking, please visit Online Tracking Technologies and Advertising.
• Operate, understand, optimize, develop, or improve our sites, applications, products, services and operations, including by using Friend survey research and analytics tools; and
• Notify you of product recalls or safety issues.

SHARING YOUR INFORMATION WITH OTHER ENTITIES

We will not share your personal information with a third party outside Silver Screen Cinema Studios Family of Companies except in limited circumstances, including:

• When you allow us to share your personal information with another company, by electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services;
• When you direct us to share your personal information with another company to fulfil your request, such as:
  • When you book travel packages with us that include goods or services provided by third-party partners, such as airlines, ground transportations providers, third-party hotels, and travel insurance providers; and
  • When you book dining reservations through us for restaurants operated by their parties.
• When you direct s to share your personal information with third party sites or platforms, such as social networking sites.
• When we work with service providers performing services on our behalf; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law;
• When we provide you with relevant advertising on third-party sites and applications, we may share limited personal information about you, such as certain identifiers or hashed email addresses, with third parties.  We may also share such information to provide you with and to measure relevant third-party advertising on our sites and applications.  To learn more about how we use your information for personalization and tracking, please visit Online Tracking Technologies and Advertising. 
• When we cooperate with financial institutions to offer co-branded products or services to you; however, we will do so only if permitted by applicable law and, in these cases, the financial institutions are prohibited from using your personal information for purposes other than those related to the co-branded products or service;
• When you use the ItsSilverTV service, ItsSilverTV may share information with its business partners to help offer the ItsSilverTV service, including for example, its content programmers, distributors and device partners, and corporate owners; with your consent, ItsSilverTV may also share your viewing information together with certain personal information with these and other third parties;
• When we share your personal information with third parties in connection with the sale of a business, to enforce our Terms of Use or rules, to ensure the safety and security of our Friends and third parties, to protect our rights and property and the rights and property of our Friends and third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.
• Please not that, except as otherwise state above, once we share your personal information with another company in the above circumstances, the information received by the other companies is controlled by that company and becomes subject to its privacy practices.

YOUR CONTROLS AND CHOICES

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information.  In accordance with applicable law, your controls and choices may include:

• Correcting, updating, and deleting your registration account;
• Choosing or changing your choices for subscriptions, newsletters, and alerts;
• Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;
• Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services;
• Controlling targeted advertising by clicking on “Do Not Sell or Share My Personal Information” or “Manage Your Cookie Settings” in our website footers or application settings;
• Controlling targeted advertising from many ad networks and partners; data exchanges; and marketing analytics and digital advertising and marketing service providers (by visiting the Digital Advertising Alliance);
• Choosing to control targeted advertising you receive within applications by using the settings and choices made available to you through your device(s), for example, by opting out of interest based ads;
• Choosing to limit participation in Nielsen Digital Measurement Research (for non-panelists);
• Choosing to limit participation in Nielsen Digital Ad Ratings when viewing ItsSilverTV on certain living room devices and mobile applications by logging into ItsSilverTV on your computer and clicking “Manage Nielsen Measurement” on your ItsSilverTV Account page;
• Managing you ItsSilverTV preferences regarding the sharing of your viewing information together with certain personal information by logging into ItsSilverTV on your computer, going to your account settings, and editing your profile;
• Requesting removal of your personal information from a public forum on one of our sites or applications; and
• Requesting access to the personal information we hold about you and that we amend or delete it.

You may exercise these controls and choices in various ways, including as outlined above, or by contacting Friend Services, or by following instructions provided in communications sent to you.  You can also opt out of targeted or interest-based ads by visiting the Digital Advertising Alliance or using the opt-out mechanism in the “Interest Based Ads” link in the footer of the site you are visiting. 

Please be aware that if you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account for your interest and preferences.  If collection of personal information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate.  If you have questions about the specific personal information about you that we process or retain, and your rights regarding that personal information, please contact, Friend Services. 

CHILDREN’S PRIVACY

We recognize the need to provide further privacy protections with respect to personal information we may collect from children on our sites and applications.  Some the features on our sites and applications are age-gated so that they are not available for use by children, and we do not knowingly collect personal information from children in connection with those features.  When we intend to collect personal information from children, we take additional steps to protect children’s privacy, including:

• Notifying parents about our information practices with regard to children, including the types of personal information we may collect from children, the uses to which we may put that information, and whether and with whom we may share that information;
• In accordance with applicable law, and our practices, obtaining consent from parents for the collection of personal information from their children, or for sending information about our products and services directly to their children;
• Limiting our collection of personal information from children to no more than is reasonably necessary to participate in an online activity; and
• Giving parents access or the ability to request access to personal information we have collected from their children and the ability to request that the personal information be changed or deleted.

For additional information about our practiced in the United States regarding children’s personal information, please read our Children’s Privacy Policy.

DATA SECURITY, INTEGRTY, AND RETENTION

The security, integrity, and confidentiality of your information are extremely important to us.  We have implemented technical, administrative, and physical security measures that are designed to protect Friend information from unauthorized access, disclosure, use, and modification.  We regularly review our security procedures to consider appropriate new technologies and methods.  Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.  We will retain personal information for the length of time needed to fulfill the purposed outlined in this privacy policy unless a longer retention period is required or permitted by law. 

DATA TRANSFERS, STORAGE, AND PROCESSING GLOBALLY

We operate globally and may transfer your personal information to individual companies of Silver Screen Cinema Studios Family of Companies or third parties in locations around the world for the purposes described in this privacy policy.  Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information.  These steps may include implementing standard contractual clauses where recognized by law, obtaining your consent, or other lawful means of transferring personal information. 

CHANGES TO THIS PRIVACY POLICY

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes.  We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent.  Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means, consistent with applicable law. 

COMMENTS AND QUESTIONS

If you have a comment or question about this privacy policy, please contact Friend Services.

US RESIDENTS’ RIGHTS

Notice to US Residents: If you are a US resident, you may have certain additional privacy rights.  Visit your states’ website for more information on specific privacy rights.    

CHILDREN’S PRIVACY POLICY

Silver Screen Cinema Studios Family of Corporations (“SSCS”) is committed to protecting the privacy of children who use our sites and applications.  This Children’s Online Privacy Policy explains our information collection, disclosure, and parental consent practices with respect to information provided by children under the age of 13 (“child” or “children”) and uses terms that are defined in our general Privacy Policy.  This policy is in accordance with the U.S. Children’s Online Privacy Protection Act (“COPPA”) and outlines our practices in the United States regarding children’s personal information.  For more information about COPPA and general tips about protecting children’s online privacy, please visit Protecting Your Child’s Privacy Online | Consumer Advice. If you have questions or concerns about our privacy practices, please contact us at privacycontact@silverscreencinemastudios.com.

1. THE INFORMATION WE COLLECT FROM CHILDREN, HOW WE USE IT, AND HOW AND WHEN WE COMMUNICATE WITH PARENTS

SSCS offers to its users a range of sites and applications, some of which are primarily targeted at children, and others that are intended for users of all ages and their families. Our sites and applications offer a variety of activities, including activities that may collect information from children. Below we summarize potential instances of collection and outline how and when we will provide parental notice and/or seek parental consent. In any instance that we collect personal information from a child, we will retain that information only so long as reasonably necessary to fulfill the activity request or allow the child to continue to participate in the activity and ensure the security of our users and our services, or as required by law. In the event we discover we have collected information from a child in a manner inconsistent with COPPA’s requirements, we will either delete the information or immediately seek the parent’s consent for that collection.

Registration

Children can, in many cases, register with our sites and applications to view content, play games, participate in contests, and engage in special features, among other things. During the registration process, we may ask the child to provide certain information for notification and security purposes, including a parent or guardian’s email address, the child’s first name and gender, the child’s member or account username, and password. We also may ask for birth dates from children to validate their ages. We strongly advise children never to provide any personal information in their usernames. Please note that children can choose whether to share their information with us, but certain features cannot function without it. As a result, children may not be able to access certain features if required information has not been provided. We will not require a child to provide more information than is reasonably necessary in order to participate in an online activity.

About the collection of parent email address: Consistent with the requirements of COPPA, on any child-targeted site or application, or in any instance where we ask for age and determine the user is age 12 or under, we will ask for a parent or guardian email address before we collect any personal information from the child. If you believe your child is participating in an activity that collects personal information and you or another parent/guardian have NOT received an email providing notice or seeking your consent, please feel free to contact us at privacycontact@silverscreencinemastudios.com. We will not use parent emails provided for parental consent purposes to market to the parent, unless the parent has expressly opted in to email marketing or has separately participated in an activity that allows for such email contact.

Content Generated by a Child

Certain activities on our sites and applications allow children to create or manipulate content and save it with SSCS. Some of these activities do not require children to provide any personal information and therefore may not result in notice to the parent or require parental consent. If an activity potentially allows a child to insert personal information in their created content, we will either pre-screen the submission to delete any personal information, or we will seek verifiable parental consent by email for the collection. Examples of created content that may include personal information are stories or other open-text fields, and drawings that allow text or free-hand entry of information. If, in addition to collecting content that includes personal information, SSCS also plans to post the content publicly or share it with a third party for the third party’s own use, we will obtain a higher level of parental consent.

About Verifiable Parental Consent:

Email Consent. In the event SSCS wishes to collect personal information from a child, COPPA requires that we first seek a parent or guardian’s consent by email. In the email we will explain what information we are collecting, how we plan to use it, how the parent can provide consent, and how the parent can revoke consent. If we do not receive parental consent within a reasonable time, we will delete the parent contact information and any other information collected from the child in connection with that activity.

High-Level Consent. In the event SSCS collects personal information from a child that will be posted publicly, we will seek a higher level of consent than email consent. Such “high-level” methods of consent include but are not limited to asking for a credit card or other payment method for verification (with a nominal charge involved), speaking to a trained Friendly service representative by telephone or video chat, or requiring a signed consent form by mail, email attachment, or fax. After providing high-level consent, a parent may have the opportunity to use a pin or password in future communications as a way to confirm the parent’s identity.

Teacher consent in lieu of a parent. With regard to school-based activities, COPPA allows teachers and school administrators to act in the stead of parents to provide consent for the collection of personal information from children. Schools should always notify parents about these activities. For more information on parental rights with respect to a child’s educational record under the Family Educational Rights and Privacy Act (FERPA), please visit FERPA | Protecting Student Privacy for more information. 

Chat

Certain games and activities that are directed to children allow users to communicate directly with other users by means of a chat system. In most cases, these chat systems employ filters that are intended to prevent the communication of both personal information and age-inappropriate words and phrases. In addition to filters, we may employ live moderation and/or encourage other users to flag inappropriate communications. We strongly encourage children who use these interactive features on our sites and applications never to provide personal information about themselves or any third party, and certainly never to attempt to circumvent our filters or moderation. We also recommend that parents carefully supervise their children when the children participate in online activities.

Where SSCS employs a chat system that does not filter all or nearly all personal information, we will first seek high-level consent from the parent.

Contests and Sweepstakes

For contests and sweepstakes, we typically require only the information necessary for a child to participate, such as first name (to distinguish among family members) and parent email address (to notify the parent where required by law). We only contact the parent for more personalized information for prize-fulfillment purposes when the child wins the contest or sweepstakes.

Of course, some contests and sweepstakes ask the child to submit their own created content along with the child’s entry. In those instances, we may require parental consent prior to submission. Please see Content Generated by a Child above for more information on our collection, notice, and consent policies.

Email Contact with a Child

On occasion, in order to respond to a question or request from a child, SSCS may need to ask for the child’s online contact information, such as an email address. SSCS will delete this information immediately after responding to the question or request.

In connection with certain activities or services, we may collect a child’s online contact information, such as an email address, in order to communicate with the child more than once. In such instances we will retain the child’s online contact information to honor the request and for no other purpose such as marketing. One example would be a newsletter that provides occasional updates about a site, game/activity, television show, personality/character, or feature movie. Whenever we collect a child’s online contact information for ongoing communications, we will simultaneously require a parent email address in order to notify the parent about the collection and use of the child’s information, as well as to provide the parent an opportunity to prevent further contact with the child. On some occasions a child may be engaged in more than one ongoing communication, and a parent may be required to “opt-out” of each communication individually.

Push Notifications

Push notifications are notifications on mobile and other devices that are typically associated with downloaded applications, and which can communicate to the device holder even when the application is not in use. We will require a child to provide a parent email address before the child can receive push notifications from our child-directed applications that collect a device identifier. We will then provide the parent with notice of our contact with the child and will provide the parent the opportunity to prevent further notifications. Finally, we will not associate the device identifier with other personal information without contacting the parent to get consent.

Geolocation Data

If a child-directed SSCS site or application collects geolocation information that is specific enough to equate to the collection of a street address, we will first seek parental consent via email.

Persistent Identifiers

When children interact with us, certain information may automatically be collected, both to make our sites and applications more interesting and useful to children and for various purposes related to our business. Examples include the type of computer operating system, the child’s IP address or mobile device identifier, the web browser, the frequency with which the child visits various parts of our sites or applications, and information regarding the online or mobile service provider. This information is collected using technologies such as cookies, flash cookies, web beacons, and other unique identifiers (which we define under the “Online Tracking Technologies” section of our general Privacy Policy). This information may be collected by SSCS or by a third party. This data is principally used for internal purposes only, in order to:

Provide children with access to features and activities on our sites and applications

Customize content and improve our sites and applications

Conduct research and analysis to address the performance of our sites and applications

Generate anonymous reporting for use by SSCS

In the event we collect (or allow others to collect) such information from children on our sites and applications for other purposes, we will notify parents and obtain consent prior to such collection.

Visit the Third-Party Operators page to see the list of third-party operators who collect persistent identifiers on our sites and applications.

Please contact us at the mailing address, email, or phone number below with questions about the operators’ privacy policies and collection and use practices:

Silver Screen Cinema Studios

ATTN: Friends Privacy

2578 Cassidy Circle

West Jordan, UT  84084

United States of America

Phone: (801) 232-0431

Email: privacycontact@silverscreencinemastudios.com

WHEN INFORMATION COLLECTION FROM CHILDREN IS AVAILABLE TO OTHERS

In addition to those rare instances where a child’s personal information is posted publicly (after receiving high-level parental consent), we also may share or disclose personal information collected from children in a limited number of instances, including the following:

We may share information with our service providers if necessary for them to perform a business, professional, or technology support function for us.

We may disclose personal information if permitted or required by law, for example, in response to a court order or a subpoena. To the extent permitted by applicable law, we also may disclose personal information collected from children (i) in response to a law enforcement or public agency’s (including schools or children services) request; (ii) if we believe disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our sites or applications; (iii) to protect the security or integrity of our sites, applications, and other technology, as well as the technology of our service providers; or (iv) enable us to take precautions against liability.

PARENTAL CHOICES AND CONTROLS

At any time, parents can refuse to permit us to collect further personal information from their children in association with a particular account and can request that we delete from our records the personal information we have collected in connection with that account. Please keep in mind that a request to delete records may lead to a termination of an account, membership, or other service.

Where a child has registered for a Silver Screen Cinema Studios account, we use two methods to allow parents to access, change, or delete the personally identifiable information that we have collected from their children:

1. Parents can request access to and delete their child’s personal information by logging on to the child’s account. Parents will need their child’s username and password. The Your Account home page explains how to recover a password if the child cannot recall it.
2. Parents can contact Friend Services to request access to, change, or delete their child’s personal information by sending an email to us at privacycontact@silverscreencinemastudios.com. A valid request to delete personal information will be accommodated within a reasonable time.

Any other inquiries may be directed to:

Silver Screen Cinema Studios

ATTN: Friends Privacy

2578 Cassidy Circle

West Jordan, UT  84084

United States of America

Phone: (801) 232-0431

Email: privacycontact@silverscreencinemastudios.com

In any correspondence such as email or mail, please include the child’s username and the parent’s email address and telephone number.  To protect children’s privacy and security, we will take reasonable steps to help verify a parent’s identity before granting access to any personal information. 

ONLINE TRACKING TECHNOLOGIES AND ADVERTISING

1. ONLINE TRACKING TECHNOLOGIES AND ADVERTISING

We, certain service providers operating on our behalf, and third parties may collect information about your activity, or activity on devices associated with you, on our sites and applications and third-party sites and applications using tracking technologies such as cookies, pixels, tags, software development kits, application program interfaces, and Web beacons. We may collect information whether or not you are logged in or registered and may associate this tracking data with your registration account (if you have one).

Definitions for some of the tracking technologies listed, as well as information about your choices with respect to them, are available below. This tracking data may be used for many purposes including, for example, to:

• Provide useful features to simplify your experience when you return to our sites and applications (for example, remembering your shipping information for future purchases);
• Deliver relevant content and advertising based on your preferences, usage patterns and location;
• Monitor, evaluate, measure, and optimize the use and operation of our sites and applications and the advertising that you see; and
• Analyze traffic on our sites and on the sites of third parties.

We may use your personal information to deliver relevant marketing and advertising to you on our properties and on third parties’ sites and applications. We may provide social media and other platforms with limited personal information, such as certain identifiers or your hashed email address, which they match with their customers’ profiles. Based on this, the platform may show you our ads, look for other users who may enjoy our ads, suppress our ads for you, and provide us insights on how to optimize and better target our advertising.

Some states provide residents or, in some cases, their authorized agents, with the right to opt out of the “selling” or “sharing” of their “personal information”, or of “targeted advertising” based on their “personal information.” To submit a request to opt out you may click the “Do Not Sell or Share My Personal Information” link in our website footers or in our application settings. Please note that your opt-out choice is specific to the digital property and to the device and browser you are using. If you access other digital properties of Silver Screen Cinema Studios Family of Companies, you will need to make a separate election for each. Also, if you clear your cookies on your browser or use another browser or device, you may need to opt out again. Importantly, you may also choose to provide the information requested in this opt out form, which may enable us to take action on your opt-out request more broadly than for a specific digital property, including on properties where you are an authenticated guest. If you are a ItsSilverTV subscriber you can opt out in your account settings on the ItsSilverTV website. After logging into your account, go to “Privacy and Settings” in account settings and follow the instructions.

You may also choose to opt out of targeted advertising directly with many ad networks and partners, data exchanges, and marketing analytics and other digital advertising and marketing service providers. You may also be able to choose to control targeted advertising on other websites and platforms that you visit. In addition, you may choose to control targeted advertising you receive within applications by using the settings and controls on your devices. We adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.

When you view video content or ads, such as on the ItsSilverTV services, we may permit the use of third-party measurement software that enables third parties (such as Nielsen) to include your viewing activity in calculating measurement statistics such as TV Ratings. To learn more about your choices with respect to Nielsen measurement software, please see the information we have provided in Your Controls and Choices.

2. ONLINE TRACKING TECHNOLOGIES

Examples of online tracking technologies include:

• Cookies. Cookies are pieces of information that a website places on the hard drive of your computer when you visit the website. Cookies may involve the transmission of information from us to you and from you directly to us, to another party on our behalf, or to another party in accordance with its privacy policy. We may use cookies to bring together information we collect about you. You can choose to have your computer warn you each time a cookie is being placed on your device, or you can choose to block all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your guest experience more efficient, and some of our services will not function properly.
• Web beacons and marketing pixels. Web beacons and marketing pixels are small pieces of data that are embedded in images on the pages of sites. They may involve the transmission of information directly to us, to another party on our behalf, or to another party in accordance with its privacy policy. We may use web beacons or marketing pixels to bring together information we collect about you.

3. OPT OUT PREFERENCE SIGNALS AND DO NOT TRACK

You or your authorized agent may choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.

Advertising on ItsSilverTV

ItsSilverTV offers a variety of plans to choose from, some of which are ad supported. Subscribers are encouraged to create profiles for each member of their family. Profiles for users under 18 will receive advertising appropriate for an under 18 audience when using ItsSilverTV Basic (with ads). Learn more at the ItsSilverTV Help Center.

Privacy Controls

We use technology, such as cookies (browser and Flash) and web beacons, to collect information when you visit our sites or use our applications on third party sites or platforms. Please visit our Online Tracking and Advertising section for more information, including how to disable cookies.

You may exercise your controls and choices by contacting Friend Services, or following instructions provided in the communications sent to you.

Third Party Operators

OPERATORS

• Bluehost
• Microsoft
• Square
• Woocommerce
• Paypal
• Stripe
• Paid Membership Pro
• Printful
• Printify
• Gelato
• WP Forms
• Facebook
• Instagram
• LinkedIn
• X (Twitter)
• Pixelite
• Monsterinsights
• Pinterest
• Stage 32
• Aligable
• Adobe

DEFINITIONS

AGGREGATE INFORMATION

Aggregate means information about groups or categories of Friends, which does not identify and cannot reasonably be used to identify an individual Friend. 

ANONYMOUS INFORMATION

Anonymous information means information that does not directly or indirectly identify and cannot reasonably be used to identify an individual Friend.

APPLICATION

Application means a program or service operated by us (or on our behalf) that may be displayed on various online, mobile, or other platforms and environments, including those operated by third parties, which permits us to interact directly with our Friends.

CHILDREN

Children means individuals who we have identified are not of legal age to consent to the collection and processing of their personal information.  In the United States, the term “children” refers to individuals under 13 years of age. 

DATA CONTROLLER

A data controller means the subsidiary or affiliated entity of Silver Screen Cinema Studios that is responsible for the personal information collected and used within the scope of this policy from our sites and applications.

DATA PROCESSOR

A data processor is a person or entity that processes personal information on behalf of a data controller (or data controllers) and is permitted to perform data processing only as directed by the data controller(s).

IP ADDRESS

An IP address is associated with the access point through which you enter the Internet and is typically controlled by your Internet Service Provider (ISP), your company, or your university.  We may use IP addresses to collect information regarding the frequency with which our Friends visit various part of our sites and applications, and we may combine IP addresses with personal information.

MEMBER

Member means a subsidiary or affiliated entity that is part of Silver Screen Cinema Studios Family of Companies

PARENT

Parents means a parent or legal guardian.

PERSONAL INFORMATION

Personal Information means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address and telephone number.  When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.

PUBLIC FORUMS

Our sites and applications may offer message boards, conversation pages, clogs, chat rooms, social community environments, profile pages and other forums that do not have a restricted audience.  If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by us or by a third party.

SILVER SCREEN CINEMA STUDIOS FAMILY OF COMPANIES

Silver Screen Cinema Studios Family of Companies refers to Silver Screen Cinema Studios and its subsidiary and affiliated entities, which offer their products and services under various brand names.  These companies engage in a number of business, including theme parks and travel, motion pictures and television, publishing, consumer products and interactive services.  Silver Screen Cinema Studios brands include, among others, the following:

• Silver Screen Cinema Productions
• Silver Screen Cinema Animation
• Silver Screen Cinema Supply
• Silver Screen Cinema Theaters
• Silver Screen Cinema Academy
• Movie Illusions
• Silver Lining Plaza
• Silver Lining Resort Hotel
• Imagi-Nation Media & Entertainment
• Imagi-Nation Theme Parks
• Imagi-Nation Suites